BLACK GOLD

Black Gold wanted to create a premium water brand that stood apart from the crowded health and energy beverage market. Their drink is a fulvic mineral enriched, high-alkaline 10pH water, and needed branding to convey both credibility and appeal to active and health conscious customers. My role oversaw the brand identity system, including bottle packaging and logos that would resonate with their consumers while standing out on the shelf, along with merchandise designs for conventions and giveaways.